QINGDAO, China, January 21, 2022 /PRNewswire/ — Hisense has announced its financial results for 2021, showing total revenue achieved US$27.2 billion, up 33% year-on-year, reaching a new total revenue record; Overseas income has been hit US$11.3 billion, increased 43% year-on-year; with overseas sales accounting for 42%, demonstrating Hisense’s leading position in international markets and fully reflecting Hisense’s excellent overseas business development results over the years.
“We ended 2021 with a strong result, with substantial revenue growth and improvements in product quality and reputation. Focusing on core technology skills, delivering great products and great customer experience , while implementing a superb marketing strategy and effective execution capability, Hisense has achieved significant results in both business and financial performance,” Hisense Group President Jia Shaoqian noted.
The sale of Hisense TV screens increased rapidly, the sales volume of laser TVs soared 279%
Demand for TVs surged as the “at home” trend boosted sales of high-resolution home theaters under the influence of the pandemic. Hisense responds quickly to market demand with strong global SCM capabilities, increasing manufacturing and sales of high-end lines such as ULED TVs and Laser TVs to create the ultimate viewing experience and bring joy to customers. during the pandemic. As a result, Hisense TV in 2021 saw an increase in global sales, with U.S. regional TV sales revenue growth exceeding 32.8%; Mexico greater than 36.4%; Overseas Hisense Laser TV sales volume increased 279% year-on-year.
Meanwhile, Hisense Commercial Display also saw significant growth in 2021. Hisense Smart City and Urban Traffic Management businesses officially landed in Ethiopia, Africa, as well as ultrasound, medical display and several other commercial displays used multiple times internationally; Hisense Commercial Display recorded 323% year-on-year overseas revenue growth year-on-year.
Multi-dimensional marketing strategy layout Improved brand power, increased brand awareness by 11%
In addition to steady sales growth, Hisense has also focused on building brand reputation and transforming into a globalized brand through various marketing strategies.
For example, Hisense launched thousands of marketing campaigns around the peak of EURO2020 globally. According to the latest data from IPSOS, through marketing campaigns and localization strategies, Hisense’s global awareness in 2021 grew rapidly by 11%, with revenue up 64.7% in the UK and more than 90% on the French and German markets. Hisense believes that adhering to globalization strategies and sports marketing sponsorship will enhance company awareness, influence and drive sales.
In November 2022, Hisense is also the official sponsor of the FIFA World Cup Qatar 2022™. Through a series of tactical and touching global marketing strategies, Hisense believes and expects a significant increase in brand power and sales growth in 2022.
By 2021, Hisense was operating and selling steadily in over 160 countries. In the future, Hisense will strive to develop technology in both B2B and B2C capabilities, provide high-quality services and products to meet the needs of global consumers in all aspects, to achieve the most reliable and most valuable in the world.