LIMASSOL, Cyprus – (COMMERCIAL THREAD) – The international sports betting company Parimatch today announces its evolution into “Parimatch Tech” to underline its transition from a traditional betting company to a fully digitalized and product-driven technology company. The name change is the latest step in the company’s long-term technological transformation, which began in 2010, when just 5% of punters were betting online.

Parimatch Tech is an international product company and will continue to promote the well-established Parimatch brand globally while providing technology and marketing solutions for the gaming and entertainment industry. As the owner and creator of the Parimatch brand, the company is engaged in the positioning and marketing of the brand, securing new partnerships, concluding contracts with ambassadors and developing the brand’s ecosystem.

The rebranding of the company highlights the globalization of the company and aims to generate awareness among partners and users around the world. Having already consolidated its leading position in the CIS region, Parimatch Tech brings the Parimatch brand to international markets through its partners in Ukraine, Cyprus, United Kingdom, Kazakhstan, Belarus, Tajikistan, Tanzania, in Kenya and Nigeria, as well as in other countries. in Europe, Asia and Oceania.

“Parimatch Tech will continue to invest in established and emerging markets, partnering with local businesses and entrepreneurs to create new employment opportunities and strengthen and expand existing offerings. Each market is unique, so our teams adapt the platforms to the preferences of local users, to economic conditions and to the rules and regulations of the gambling market, ”added Roman Syrotian, co-CEO of Parimatch Tech.

“Becoming Parimatch Tech is a natural step for us as a company, and formalizes and reflects our technological transformation. This is a sign of the maturity of our company internally, and we are happy to share this news with both the public and our partners. While there are many challenges ahead of our industry and ambitious goals to achieve, Parimatch Tech is confident in its ability to continue to modernize and improve the gaming and entertainment industry across the globe, ”said Maksym Liashko, co-CEO of Parimatch.

Parimatch technology is an international product company. Founded in 1994, the brand has grown into an entertainment platform represented on four continents and in more than ten countries. The company’s main office is located in Limassol, Cyprus, with development centers in Ukraine, Cyprus, Armenia and Belarus.

Parimatch Tech promotes the combativeness of the brand through a dynamic team of brand ambassadors. Parimatch’s championship team includes MMA superstar Conor McGregor, UFC fighters Petr Yan and the Shevchenko sisters; a famous former representative of the brand is the legendary King of the Ring, Mike Tyson. The company has partnership agreements with football clubs Juventus, Leicester City and Everton and works with several sports federations.

Parimatch Tech is actively developing its eSports offering, offering esports fans a wide range of betting events. The Parimatch brand is the title sponsor of the Virtus.Proa esports organization and counts esports stars Daniil “Zeus” Teslenko and Marcelo David “Сoldzera” as global brand ambassadors.

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